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Digital Marketing Blog

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Why Social Media Is Essential For Every Business

Many small businesses believe that social media is for larger companies with bigger marketing budgets. But social media is essential for every business, large and small. Here's why it's so important and how your business can use it as a part of your marketing strategy.

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Why You Need to Be Using Google Authorship

Everyone seems to be talking about Google Authorship nowadays, and for good reason. Here are some very compelling reasons why you need to be using Google Authorship, too.

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5 Common Local SEO Mistakes to Avoid

Local SEO is important for every small business, but doing it the wrong way can do more harm than good. So here are 5 common local SEO mistakes to avoid.

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What Search Engines Are Not Looking For

When it comes to SEO, it can be tempting to look for quick fixes. But here are 3 SEO tactics that you should avoid, as they will end up damaging your rankings and your online reputation.

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5 Quick and Effective Link Building Strategies

Building backlinks to your website is critical if you want to rank higher in search engine results. But finding the time to do it can be challenging. So here are 5 quick yet effective link building strategies.

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Google, The FTC, and Links as Endorsements

Guest blogging is a popular strategy used by SEO agencies today to create new links for their clients. But is the author obligated to reveal that they have been paid to embed those links, and can those posts be considered paid posts?

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Showrooming: How Retailers Can Take Advantage

If you are a retailer, you are most likely a victim of "showroomers"--customers who visit your store to look but buy elsewhere. Here's how you can take advantage of showrooming in your store and turn showroomers into paying customers.

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The Key to Ranking High in Google? Trustworthiness.

Unless Google trusts your website and your business' information, you will have a difficult time ranking high. So here are a few ways to help Google cultivate trust in you.

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Understanding SEO From a Search Engine's Perspective

Understanding SEO from a search engine's perspective can help you understand what it takes to rank high. So here are some points to consider to help you make sure that you stay on their good side.

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Why Your Website Should Have a Blog

One of the most powerful free marketing tools that your business can use today is a blog. Here are 5 reasons why your business' website needs to have a blog.

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Advertising on Facebook: Ads vs Promoted Posts

With over 1 billion users, Facebook is a great platform to attract new customers through advertising. Here we explain the differences between Faceboook ads and promoted posts.

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How to Tell the Difference Between a Good and Bad SEO Company

With so many SEO companies making big promises about they can do, it's hard to know what to believe and who to trust. Here are a few ways to tell the difference between the good and bad SEO companies.

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Getting It Right With Your Business' Google+ Local Page

A Google+ Local page for your business can be one of the most powerful marketing strategies available to you, and it won't cost you a dime. Here's how to get your listing right and a few other tips on using Google+ to your advantage.

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Effective Ways to Market Your Small Business in 2013

As a small business, you may not have the time or the budget to do large-scale marketing. So here are several simple but effective marketing strategies that you can use to market your small business at little to no cost.

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How to Use Social Media for Customer Service

Customers of any business expect good service. They also expect their questions and issues to be addressed promptly. Social media can help a business accomplish all of these things and keep their customers happy.

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Does Social Media Really Help a Business?

We are constantly being told that every business should be involved with social media. But does social media actually help a business and result in more customers? Here are the results of one experiment that tested how social media involvement correlates with rankings in Google.

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8 Tips on Using Twitter for Your Business

Twitter is a great tool that every business can and should be using to converse with and engage customers. Here are 8 tips on how to use Twitter as an effective marketing tool for your brand and business.

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Getting Started With Social Media

With so many options in social media, a small business can easily get overwhelmed and not know to where to even begin. So here are a few tips on how a small business can get started with social media.

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6 Ways to Bring Traffic to Your New Website

Attracting traffic to any website today is tough, but attracting traffic to a new website is particularly difficult. Here are 6 ways to help bring and keep attracting traffic to your new website.

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Facebook logo

How to Create a Facebook Page for a Business

Using social media used to be considered optional for businesses. Today, it's considered a must. Facebook is arguably one of the most popular social media sites, and every business should have a presence on it. Here are some tips on creating a Facebook page for your business.

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Pinterest screenshot

How to Use Pinterest for Your Business

The popularity and growth of Pinterest has been staggering, and they recently began offering accounts specifically for businesses. Here's how to set up a Pinterest business account and some tips on using Pinterest for your business.

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8 Annoying Website Designs That Drive Visitors Crazy

There are certain website design elements that annoy the average Internet user, and they typically result in lost customers. Here are 8 annoying website designs that drive people crazy and that you should always avoid.

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Building And Managing Your Business' Online Reputation

It's common today for a person to research a company online before doing business with them. So positive and negative customer comments alike can greatly impact your business. Here are a few tips on how you can monitor your business' online reputation and build it so that people will want to do business with you.

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SEO Tips For Small Businesses in 2013

If you have spent any time working on search engine optimization for your site and evaluating your previous efforts, you have undoubtedly seen a great deal of change in the past two years. Previous SEO methods that many businesses used are not only ineffective now but can also lead to a loss in rankings.

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content marketing road signs

What Is Content Marketing?

The term “content marketing” is being seen and heard more and more today as brands are focusing more on content marketing to engage their customers. But what exactly is content marketing, and how can your business start its own content marketing strategy?

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Mercedes-Benz Superdome, New Orleans.  Photo credits: NewOrleansOnline.com

Is Your New Orleans Business Ready for the Super Bowl?

Hundreds of thousands of visitors will converge upon New Orleans for the 2013 Super Bowl, resulting in an economic impact of hundreds of millions of dollars for the city. So if you are a New Orleans area business, is your business poised to take advantage of this event and of all of the potential revenue that will come along with it?

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loyalty word on marble sign

New Ways to Create Loyal Customers

Every business has one thing in common—it needs to attract customers. But finding new customers is not easy nor is it cheap. So really, in order for a business to be successful in the long-term, it needs to create loyal customers. It’s a known fact that it’s cheaper to keep an existing customer than to gain a new one. It’s also much more profitable...

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New Orleans Groupon screenshot

Should Your Business Run a Groupon Daily
Deal (Or Any Other)?

Daily deals have become wildly popular in recent years with consumers, and it’s no wonder. After all, who doesn’t love getting something at a 40-50% discount? For a small business, running a daily deal such as through Groupon or LivingSocial could help bring in new customers. So should your business run a daily deal?

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Local French Quarter businesses in New Orleans

How To Attract More Local Customers
To Your Business

If your business is one that relies on walk-in traffic or if you provide services to local customers, you have no doubt experimented with various ways to attract business. But today, most people will be introduced to a business through the Internet. So if you want to attract more local customers, you really need to optimize your online presence.

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Mobile shopper showrooming

How Retailers Can Combat Showrooming

During this year's peak shopping season, many shoppers will hit the stores with a very powerful weapon in their hands—their mobile phones. Shoppers with mobile devices now have the ability to do something that they could not do years ago, which is check and compare prices while on the go. To make matters worse, not only can they compare prices, but they can order the same items online with their mobile phones and do it while standing in your store. This is called "showrooming"...

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ipad and iphone

Local Search Is Becoming a Daily Habit for Consumers

With smartphone or tablet in hand, consumers have the ability to find just about any information they want no matter where they are. Local searches, or searches for local area businesses, have become a daily habit to many, especially mobile users. From simple searches such as “restaurants” to more complex searches as “seafood restaurants with daily specials”, mobile devices not only allow consumers to find local area businesses, they also help drive traffic...

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old printing machine

The Modern Age of Marketing

Years ago, marketing for small businesses typically involved print: newspaper ads, fliers, mailers, and the like. Essential to every business was a listing in the local phone book, even if it was a small, basic listing. Businesses knew that the local phone book was the default go-to method that consumers used to find and contact local businesses.

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frustrated mobile web site user

Is Your Web Site Chasing Mobile Customers Away?

For an average small business web site, approximately 20 percent of its traffic comes from mobile devices. That number will continue to steadily grow due to persistently strong sales of smartphones and tablets. This can be good news or bad news for your company’s web site, depending upon whether or not it is mobile-friendly.

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The Importance of SEO for Your Web Site and Your Business

Most people today search for businesses via the Internet. Google is today’s version of those old, super thick phone books of the 80's. If your business has a web site, you have probably heard of the importance of SEO, or search engine optimization. SEO involves various strategies to help your web site and web pages to rank higher in Google, Yahoo, and Bing. The higher you rank in search engine results, the more traffic your web site will garner and as a result...

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